And that exactly underlines my point of identifying your ideal client. Once you’ve found your passion and advertise your services accordingly, you will find and attrack your ideal clients (who will be willing to pay for “something good” – your niche service)

Very important though is when you’ve found your ideal client(s) your service to them should be above and beyond their expectations.

And that exactly underlines my point of identifying your ideal client. Once you’ve found your passion and advertise your services accordingly, you will find and attrack your ideal clients (who will be willing to pay for “something good” – your niche service)

Very important though is when you’ve found your ideal client(s) your service to them should be above and beyond their expectations.

It is so important that we need to understand our clients needs!

The Simfonia understood that their passengers will be longing for something cool and refreshing after a long, warm trip to Maputu…and if it is something good to look at – that much better. Then they serve them with the most expensive drinks on the menu! Brilliant, subtle marketing.